Today, Lecturer Ilka Staudinger talked about how to plan our scenarios for our innovative business. I have learnt that creating four scenarios of the extremes help me understand what the consumer is really asking for, what they want designers to produce and what they need to make their life easier and world a better place.
Ilka Staudinger had suggested to watch great companies’ scenario videos of what they think the world is going to look like in the future. I have researched a couple of videos which I found interesting from the organisation IDEO.
This video has a very futuristic approach of the future. This type of future relies mainly on technology to live an efficient life.
This video is more realistic than the previous one. It deals with the waste as the future’s driver of change.
The drivers of change that we have talked about during our lectures and tutorials mostly relates to climate change and how we can help save our environment, which will be, of course, our biggest concern for the world in order to survive and save the humanity. Another inevitable drive is the ageing population. Because we can see the future to be tech savvy and lived by environmental and resource-focused minded people, not only the cost of living would increase due to the expense of our need solutions but also people will become more egocentric and individualistic. Thus, resulting to an ageing population. Starting and growing a family will only get more expensive. A future family trend may consist of DINKs – double income with no kids.
ARUP Foresight had publish flashcards presenting different drivers of change with the intention to act as a trigger for discussion, further research and reflection about our future. I believe that this is a great starter for everyone to get motivated and inspired to execute the first step in being innovative: to make change – make meaning. These drivers of change are:
- Oceans – when we think of oceans we think it’s vast, endless and capable of absorbing waste and change at any scale. We have to learn the fact that nothing will last forever and must find ways to
- Food – protecting the value of food as a provider of life-sustaining calories, shapes and preserves family, cultural and religious identities. Prevent fast food chains for taking over the food industry.
- Convergence – considered as a key Driver of Change. This onvolves the combination of sectors to create new businesses, the merging of sciences with other disciplines and the convergence of technology. This is to create new and niche markets catering to an increasingly mass customised economy.
- Poverty – poverty can prevent people from leading a long, healthy and creative life, as well as from enjoying a decent standard of living, dignity, self-respect, and the respect of others.
- Energy – concerning with primary energy sources from fossil fuels (oil, gas and coal) or renewable (wind, biomass and solar). Also explore the relationship of energy supply to demand.
- Urbanisation – urban areas reaching up to half the world’s population and it is rapidly increasing
- Demographics – this is the study of the dynamics of human population, including their size, characteristics and location.
- Water – what we can do to conserve water
- Climate Change – could impact way of living and the world in general in the next few decades
- Waste – where will they accumulate the most and what do we do with them??
Now that we have a list of drivers of change, my team and I can start brainstorming to which two we would like to focus more on.
Reference: Duncan 2006, ‘drivers of change’, weblog, ARUP Foresight, viewed 27 June 2012, <http://www.driversofchange.com/make/research/doc/>
Today’s Tutorial was mostly all about getting our heads around the idea of “changing the world”; making the world a better place; providing unique innovative products for users who needs it.
I believe Guy Kawasaki has successfully communicated the vital key points when starting a new innovative venture. His key points were very simple and concise yet very knowledgeable. His talk helped me understand what Business Innovation is about and what I should expect myself to be engaged in the next 3 weeks.
I have come to understand the initial steps that I would need to consider once I’ve got THE idea I want to expand. Since I am just learning fresh about business innovations I would say that I strongly agree with the key points Kawasaki had proposed in the video. What had struck me the most was when he said that perspective companies use the idea of “jumping the curves” if you want to make a radical change in the world. He used the example of Ice harvesting when it was still on its peak until the refrigerators made it obsolete. It was because of the inventors of ice harvesters were stuck with what their familiar and comfortable of doing and did not know how to move forward. Therefore, none of theses harvesters were the creators of the refrigerators. It is not about what you are good at doing neither is it about what you can only afford to spend your time and money on, it is about analysing what the users around you need the most right now to make their lifestyle a lot simpler and easier. It’s about listening to them. That’s where you’re going to get the niche rolling in along with their money and it will be a good start for a potential success.
Buy understanding his key points, this will guide me through what i need to start thinking and consider for the assignments ahead.
Reference: EdinburghUniversity 2009, Guy Kawasaki presents ‘The Art of the Start’ for Informatics Ventures, video recording, viewed on 26 June 2012 <http://youtu.be/Y8X57eucxnI>