Taking over the Future

A profitable long-running design firm does not only design to solve a problem. It also thinks ahead and design for the future problems. It is good to keep in mind that we think about the future to avoid danger, to set goals, to be creative and think about where you want to head, in relation to today’s lecture.

Google, for one, is growing uncontrollably with its continuous release of new products and services. But has Google thought of its own future? There is a debate whether its sudden growth is it’s one way ticket to downhill.

An article written by Rob Enderle for Tech News World, doubts the success of Google.

In 2007, it is predicted that Google buys Microsoft in 2015 and pretty much takes over the world by 2050. Is really is rather interesting to watch. I do think it accurately showcases Google’s potential, but I don’t think Google is on this path either.

As was revealed in Steve Jobs’ biography, Jobs himself, effectively speaking from the grave,argued that Google was becoming Microsoft — too unfocused and too willing to toss crap out to the market. In short, Google needed to focus and grow up.

Recently it even got its own version of the old Microsoft consent decree (which ironically mirrored IBM’s decades before). As I was writing, an Android fragmentation chart was released showcasing that Android, Google’s premier operating system, pretty much screws the people who use it.

This brings up a second clear problem for Google, and that is quality. By separating the revenue from the product (it funds everything indirectly through advertising), it does what any product company knows is death: It makes its developers a cost center. Cost centers are naturally starved for funding and generally underperform as a result. So, for Google to reach its potential, it needs to stop focusing on showing Microsoft up, find a way to adequately resource its efforts, and focus instead on what it wants to be when it grows up — or it will fail, as Netscape did, for being the perennial child.

I also doubt Google wants to be remembered as the company that stole from Steve Jobs while being mentored and while Jobs was dying of cancer.

(Enderle 2011)

Google release too many design solutions all at the same time to compete with the success of Apple. This is where quality versus quantity draws the line in design.

Further examination of where the firm has planned of going as opposed to where the firm is going needs to be taken into consideration. This also may link back Backcasting mentioned in the lecture today. This is when a firm starts with a vision that it wants and it go backwards to take in the steps needed towards the vision. This enables the firm to identify feasible pathways towards the future to improve quality and credibility of the design.


Enderle R. 2011, Which Tech Giant Will Own the Future, Tech News World, website, accessed 4 July 2012, <http://www.technewsworld.com/rsstory/73612.html>


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