Archive | June 2012

Brainstorming 2 Drivers of Change

During our meeting, we shared and discussed the driver’s of change we have researched to determine our 2 possible drivers of change. From the long list we had we narrowed it down to this:

Potential drivers of change that are relevant to our business ethos


  • Technological Change
  • Waste
  • Shift on Entertainment
  • Shift on Cultural and Traditional Values – which includes change on moral values.


We thought waste and shift on cultural and traditional values were a good combination. We head on to making our initial ideas for our scenarios.


Potential Scenarios





Failed ‘Green Innovations’

Steve McConnell said, in his Economic Reality Check video, to “design to inspire life and human potential and shape the future we will inherit” with regards to using technology to create sustainable solutions.

But what happens if we only think about the ‘Aha!’ ideas and went straight to work without even considering first-hand extensive research or the future problems that can occur. Some innovations might have been good on paper but bad in practice. Sara from WebEcoist wrote an article on innovations, inventions and ideas that aimed to go green but failed in other aspects that goes along with every innovations. Here are a few she noted down.

1. Land reclamation project turned private playground for the rich and famous, artificial island projects such as Duai’s The World have come under criticism for harming the environment and distributing delicate ecosystems as developers claim the projects actually benefit the planet like natural islands. The world is an environmental shame compared to contemporary architectural trends toward prefabrication, portability and the recycling of old structures into new houses.

Artificial Islands (Sara, 2011)

The World is sinking: Dubai islands ‘falling into the sea’ (Spencer 2011)

Problems in The World rose such as islands sinking, many inventors who did buy the                  islands proved unwilling or unable to finance further work when Dubai’s property halved in the space of a year, one buyer of the island committed suicide while the other buyer is serving seven years in jail after being accused of bouncing cheques. After several problems and disputes with.

2. Human-powered floating gyms is a great way to transport yourself downriver as long as you don’t mind working out in an encased shell with a dozen other sweaty bodies. While scientists have been working to find a way to harness wasted energy expelled by people at gyms, the practicality of floating gyms is debatable. Would people want to work out on their way to meetings and appointments? Would the resources used to build the gyms make the energy savings even worth it? Isn’t walking or biking on exciting roadways a more feasible (and inexpensive) method of transport?

(Sara, 2011)

3. Biofuels were the next great answer to the unquenchable thirst for fuel. Then, people saw the rapidly burgeoning rates of deforestation and created a global food crisis the worlds still dealing with. Though biofuel production is still growing and politicians are still hopeful that these agricultural sources of energy can get us off fossil fuels, the management and production thus far has been a free-for-all with unintended consequences and tragic collateral damage. Biofuels even cause four times more carbon emissions than standard diesel or petrol.

Successful well functioning innovations takes time to be formulated right. The process involved in creating design solutions is as important as the solution itself.

Author(s) Year, Title of webpage (in italics), Type of website (if necessary), Organisation (if different from author), Location (if known), Date accessed, URL <in angle brackets>.


Gray L. 2010, Biofuels cause four times more carbon emissions, The Telegraph, accessed 27 June 2012, <>

Sara 2011, FAIL: 20 Infamous ‘Green Innovations’ That Aren’t, WebEcoist, accessed 27 June 2012, <>

Spencer R. 2011, The World is sinking: Dubai islands ‘failing into sea’, The Telegraph, accessed 27 June 2012, <>


During class we have shared about what our business name, ethos, logo and what we envision our business to achieve. We discussed that we want our business to help people have a voice in their ways of living. That the people themselves will be their very own enhancers and shapers of the world. We were thinking of wanting our business name to mean somewhere along the lines of ‘unite’. We couldn’t come up with our ethos then but we wanted it to sound somewhere along the lines of shaping the world and giving people voices. Our logo was some sort of cut of a diamond with an overlay of the world.

When we had a group meeting, it was brought to our attention that the logo is implying a “Structured” world based on how sharp and precise the cuts on the diamond. It’s as if our business will cause a communist approach in the end and things will have to be done in certain ways. We drew up a table and decided to go back to the beginning: What is our name? Our ethos and our logo?

My group members brainstorming ideas

We found a better word for ‘unite’ that has a potential of being a household name by 2030, which is ‘Intertwine”. Our Ethos was a bit of challenge. We liked “shaping tomorrow’s world”, however, it’s already taken by an organisation:

We discussed that our ethos doesn’t have to be a phrase it could consist of 3 individual and simple words each followed by periods to inform strong and complex meanings. We brainstormed words linking to our business and we came up with “Discover. Connect. Shape.”  Next, the logo. When we think of ‘intertwine’ in our heads we image threads or ropes interlocking or twisted together. An interlocking element is crucial for our logo as this will represent people working together to be shaped into something interesting. We also looked at Celtic patterns such as:

Source: Halzer Gyorgyi: A keltak muveszete, Komaromy Publishing, 2006 Budapest
Found on

We agreed to a Celtic pattern for our logo but a much simpler version.

So, this is how we came up of our initial ideas for our awesome firm!

A friend had shown me this earlier today. This is where the world is at now.

This can be considered to be placed in the middle of the 4 scenarios.

Reference: unknown (from a friend’s friend)

Scenario Planning

Today, Lecturer Ilka Staudinger talked about how to plan our scenarios for our innovative business. I have learnt that creating four scenarios of the extremes help me understand what the consumer is really asking for, what they want designers to produce and what they need to make their life easier and world a better place.

Ilka Staudinger had suggested to watch great companies’ scenario videos of what they think the world is going to look like in the future. I have researched a couple of videos which I found interesting from the organisation IDEO.

This video has a very futuristic approach of the future. This type of future relies mainly on technology to live an efficient life.

This video is more realistic than the previous one. It deals with the waste as the future’s driver of change.

Reference: IDEO 2009, The Commute and No Trash NYC 2030, short film, viewed 27 June 2012, <>

Drivers of Change

The drivers of change that we have talked about during our lectures and tutorials mostly relates to climate change and how we can help save our environment, which will be, of course, our biggest concern for the world in order to survive and save the humanity. Another inevitable drive is the ageing population. Because we can see the future to be tech savvy and lived by environmental and resource-focused minded people, not only the cost of living would increase due to the expense of our need solutions but also people will become more egocentric and individualistic. Thus, resulting to an ageing population. Starting and growing a family will only get more expensive. A future family trend may consist of DINKs – double income with no kids.

ARUP Foresight had publish flashcards presenting different drivers of change with the intention to act as a trigger for discussion, further research and reflection about our future. I believe that this is a great starter for everyone to get motivated and inspired to execute the first step in being innovative: to make change – make meaning. These drivers of change are:

  • Oceans – when we think of oceans we think it’s vast, endless and capable of absorbing waste and change at any scale. We have to learn the fact that nothing will last forever and must find ways to
  • Food – protecting the value of food as a provider of life-sustaining calories, shapes and preserves family, cultural and religious identities. Prevent fast food chains for taking over the food industry.
  • Convergence – considered as a key Driver of Change. This onvolves the combination of sectors to create new businesses, the merging of sciences with other disciplines and the convergence of technology. This is to create new and niche markets catering to an increasingly mass customised economy.
  • Poverty – poverty can prevent people from leading a long, healthy and creative life, as well as from enjoying a decent standard of living, dignity, self-respect, and the respect of others.
  • Energy – concerning with primary energy sources from fossil fuels (oil, gas and coal) or renewable (wind, biomass and solar). Also explore the relationship of energy supply to demand.
  • Urbanisation – urban areas reaching up to half the world’s population and it is rapidly increasing
  • Demographics – this is the study of the dynamics of human population, including their size, characteristics and location.
  • Water – what we can do to conserve water
  • Climate Change – could impact way of living and the world in general in the next few decades
  • Waste – where will they accumulate the most and what do we do with them??

Now that we have a list of drivers of change, my team and I can start brainstorming to which two we would like to focus more on.

Reference:  Duncan 2006, ‘drivers of change’, weblog, ARUP Foresight, viewed 27 June 2012, <>

Guy Kawasaki presents ‘The Art of the Start’ for Informatics Ventures

Today’s Tutorial was mostly all about getting our heads around the idea of “changing the world”; making the world a better place; providing unique innovative products for users who needs it.

I believe Guy Kawasaki has successfully communicated the vital key points when starting a new innovative venture. His key points were very simple and concise yet very knowledgeable. His talk helped me understand what Business Innovation is about and what I should expect myself to be engaged in the next 3 weeks.

I have come to understand the initial steps that I would need to consider once I’ve got THE idea I want to expand. Since I am just learning fresh about business innovations I would say that I strongly agree with the key points Kawasaki had proposed in the video. What had struck me the most was when he said that perspective companies use the idea of “jumping the curves” if you want to make a radical change in the world. He used the example of Ice harvesting when it was still on its peak until the refrigerators made it obsolete. It was because of the inventors of ice harvesters were stuck with what their familiar and comfortable of doing and did not know how to move forward. Therefore, none of theses harvesters were the creators of the refrigerators. It is not about what you are good at doing neither is it about what you can only afford to spend your time and money on, it is about analysing what the users around you need the most right now to make their lifestyle a lot simpler and easier. It’s about listening to them. That’s where you’re going to get the niche rolling in along with their money and it will be a good start for a potential success.

Buy understanding his key points, this will guide me through what i need to start thinking and consider for the assignments ahead.

Reference: EdinburghUniversity 2009, Guy Kawasaki presents ‘The Art of the Start’ for Informatics Ventures, video recording, viewed on 26 June 2012 <;